A recession can actually create new opportunities for freelance writers; especially as traditional publishing companies cut back on staff and look for less expensive labor and distribution channels. More and more content providers are turning their attention to online audiences. The medium is cheap, fast, global and growing.
To be a successful freelance writer, even in a recession, you must possess the following traits:
Effective - An effective on line writer understands online marketing concepts such as: SEO (Search Engine Optimization), keyword density and page rank. They also write for people, not just search engines. The most effective online writers use plain language, with concise words and simple sentences. Online articles, just like their more traditional counterparts, require a hook. List articles are popular, as are: How-To articles, Reviews and Editorials.
Professional – Present yourself in a professional manner, whether in print, on the phone or in person. If you are working from home and need to make a business call, you should do so only when background noise is minimal. Babies crying, dogs barking or a television blaring in the background will detract from your words and your reputation. It is imperative that you proof read every correspondence sent to clients, whether a query, an introduction, an assignment or a thank you note. You want to make sure your last impression is as good as your first. Don’t get too casual or familiar.
Reliable – Deliver the right goods on time, every time. If you’ve been contracted to write a piece on gardening, don’t deliver an article on the history of farming. If the word count requested was 1000, don’t deliver 750 or 2500. If you have questions about the assignment, ask before the deadline. If you deliver the assignment on time but leave no time to make changes, your client will still be dissatisfied. It’s been shown that an unsatisfied customer will tell at least ten people of their experience. A satisfied customer may only tell one or two people, but those one or two are more likely to use your services based on a positive referral.
Ethical – Writing requires a significant amount of research. Depending on the type of writing assignment you have, you may be asked to use statistics, anecdotes or expert testimony. Give credit where credit is due. Cite your sources, double check facts and never borrow another writer’s work. If you are caught plagiarizing the consequences to your reputation, your career and your finances may be dire.
